Blog Loading Time Can Dramatically
Impact Your Website Ranking
And Conversion.
Google Considers Website’s Loading
Speed As A Ranking Factor And That Is Why It Is Important That We Should Work
To Reduce Our Website And Blog Loading Time.
If You Are On Blogger You Hardly Notice
Any Downtime And Blog Slow-Downs But Wordpress Bloggers Have One Thing To Worry
About Blog Loading Time.
So, In This Post I Am Sharing Some Tips
And Tricks To Enhance Your Blog Loading Time.
Did You Know That If An E-Commerce
Site Is Making $100,000 Per Day, A Delay Of 1 Second Page Load Time Can Cost It
A Yearly Loss Of $2.5 Million? Research Also Has It That 47% Of The Readers
Expect That The Websites Should Load Within 2 Seconds While A Delay Of More
Than 3 Seconds Can Make 40% Of Your Readers To Abandon Your Site.
So, Here Are Some Of The Best Ways
To Optimize Blog Loading Time And Get Blazing Fast Blogs.
1.
Remove Unwanted Plugins:
Wordpress Users Have An Advantage
Over Blogger Blogs Due To The Fact There Are Millions Of Plugins Which Help
Them Do Things They Can Never Imagine Doing On Blogger Or Wordpress.Com Blogs. But
Sometimes Advantages Can Be The Reason Of One’s Undoing.
Many Of Us Install Way Too Many
Plugins That Eat Up A Lot Of Our Server Resources And Render Our Blog Slow. Here
Are Some Tips You Should Keep In Mind While Using Wordpress Plugins:
- Disable Unwanted Plugins: Try Uninstalling Plugins Like Blogger Importer (If You Have Ever Imported Your Blog From Blogger To Wordpress You Tend To Have Forgotten To Uninstall This), All In One Favicon (Try Uploading The Favicon Into The Theme), Too Many Social Share Plugins, Pinterest Pin It Plugin (You Can Use The Shareahoilc Plugin That Has A Pin It Button For Images By Default).
- Use A Single Plugin Doing The Task That Requires A Bunch Of Plugins: Many Of Us Use Different Plugins Like One For Sharing, One For Creating A Mobile Version Of Our Site And Lots More. I Suggest Using Jetpack Plugin To Do Them Seamlessly. Another Example Is You Can Stop Using Separate Analytics, Sitemap And SEO Plugins By Using The Yoast Plugin That Has All These Functionality.
2.
Use A Better Host:
Self-Hosted Wordpress Blogs Have An
Advantage Of Choosing Their Own Web Host. When It Comes To Hosting Your Site
You Would Never Want To Host On A Server That Is Crappy With No Or Poor
Support.
For Small Size Blogs, I Recommend
Using Hostgator Or Bluehost. But If You Are Looking For A Professional Hosting
Which Can Dramatically Decrease Your Loading Time, Then I Recommend You To Go
With Wpxhosting (This Blog Bloggertipstricks.Com Is Also Hosted On WPX).
3.
Invest In A Better Theme:
If You Built A Brick And Mortar Shop
Or Service Store Would You Use Cheap Material To Construct It? I Guess I Heard
A Firm NO. Well, That’s The Case Of Our Blogs Too. They Are Your Stores On The
Internet Where You Provide Service, Information And Help To Your Customers.
If You Are Even A Percent Serious On
Blogging, You Would Never Want To Risk Your Blog With A Free Theme. Free Themes
Are Not Only Poorly Coded But Also Have Tons Of Malicious Codes In Them That
Could Enable The Distributors To Even Hack Your Blog.
Now, What If I Told You Certain Paid
Themes Are Also Poorly Coded And Not Useful? That Is Why I Prefer Genesis Themes
From Studiopress. They Are The Most Professionally Designed, SEO-Optimized,
Secure And Fast Loading Themes.
Check Out My Personal Review Of
Genesis Framework And Its Themes.
4.
Optimize Your Images:
Many Times We Upload Images As We
Find Them On The Stock Photos Sites. Though It Is Said That Images Increase The
Visual Appeal Of The Blog, But We Should Be Aware That They Can Dramatically
Increase The Loading Time Of Your Blog.
For This, We Have A Workaround. You Can
Upload The Images To Your Wordpress Gallery After Optimizing Them. Here Is How
To Do It:
- Decrease The Size Of The Images Using Smush It Plugin. Smush It Is A Service From Yahoo That Is Used To Compress Images Without Losing The Quality Of The Image.
- If You Have Png Files To Be Uploaded I Prefer Tinypng That Is The Best Tool To Compress The Images Without The Loss Of Quality.
- Use The Wordpress Plugin Called Lazy Load That Will Conditionally Load Images When The Reader Scrolls To The Bottom Of The Blog Rather Than Load All The Images At Once. This Way You Get A Lot Of Time To Load Images Without Affecting The Quality Of User Experience.
5.
Use A CDN:
A Content Delivery Network (CDN)
Is A Network Of Web Servers That Are Distributed Across The Countries And Help
In Delivering Content More Efficiently. They Are More Efficient Than A Single
Server That Delivers The Content To The Whole World. If You Want To Get A Clear
Idea Let Me Explain.
Suppose You Have Pizzas In Your
Kitchen And Your Friends Are Seated At Different Rooms In A Horizontal
Apartment. If You Wanted To Take And Deliver One Pizza At A Time What Time
Would You Take?
In The Second Case, You Have Pizzas
At The Door Point Of Each Room And Now You Have To Just Go Near Each Room Take
A Pizza And Reach To The Table Of Your Friend. This Is Easier And Faster Than
Going Each Time To The Remote Kitchen And Delivering Pizzas One At A Time.
In Terms Of Free CDN Solution, I
Trust Cloudflare The Most But If You Need More Control And Powerful Features
And Ready To Invest Some Money, I Recommend Using Maxcdn Which Is By Far The
Best CDN In Terms Of Cost And Features.
Amazon Cloudfront Is Better Than
Maxcdn But Will Drain You Of All Your Bucks And Is Professionally Best Suited
For E-Commerce Site And Heavy Traffic Sites Like Moz. That’s Why Maxcdn Is The
Best For Blogs.
6.Get Your Codes Minified:
When You Do An Analysis Of Your Page
Speed With Pingdom Or Any Other Tool They Show You What Element On Your Site
Took How Much Time.
You Can Then Clearly See That
Certain HTML Codes Including Your Flashy Social Subscribers Widgets, CDATA Sections,
And Other Java Scripts Take Significant Time To Load. Sometimes Your Theme
Might Also Contain Certain CSS Elements That Are Not Really Necessary. You Should
Remove All These Elements.
You Can Use The Plugin Called
Autoptimize In Wordpress To Compress Your CSS And HTML Elements. There Is
An Online Tool Called Minifier For Non-Wordpress Users Too.
7.
Do Not Show Too Many Posts On Your Homepage:
Most Themes Have The Option To Limit
The Number Of Posts Displayed At The Homepage. Do Limit Yours At 7 Or At The
Most 10. I Wouldn’t Suggest You Infinite Scroll (Used To Load Every Post On The
Homepage) If You Really Want Your Website To Load Faster.
You Can Go To Settings > Reading
In Your Wordpress Dashboard And Set The Required Number There.
8.
Do Not Use Javascripts At The Top Of Your Blog:
Having Java Scripts Like The Social
Flows From Twitter Or Google Plus Can Be A Huge Factor To Increase Your Blog
Loading Time. You Can Put Your Javascripts Like The Google Analytics Code
In The Footer Section Which Will Make Your Blog Load Faster By Itself Loading
After All Your Content Has Been Displayed.
If You Are Using Genesis Theme, Then
Go To Genesis Options And Paste Your Javascript Codes In The Footer
Area.
9.Don’t Use Too Many Advertisements:
Using Ads For Monetizing A Blog Is
Too Common These Days. But Beware Your Ad Banners And GIF Images Might Be The
Cause Of Slow Loading Of Your Blog. Use Very Less Number Of Banners Again Each
Compressed With The Techniques I Mentioned Above.
Even Google Adsense Offers You To
Use Your Ads In Asynchronous Format That Will Not Hamper The Loading Of Your
Blog. Use Them Instead Of The Synchronous Format Of Ads.
#10)
Reduce The Clutter Off Your Server:
If Your Site Is Probably A Year Old
Or So You Are Sure To Have Injected Codes And Scripts That Were Necessary Then
But Are Now Totally Obsolete. Sometimes Certain Plugins That Were A Must Use
Then Are Now Not Necessary To The Minimum.
For Example: Many Or Almost All Of Us Used Codes To Show Google Authorship
To Our Posts. Now That Is Officially Abandoned You Should Take Time And Remove
It. Many Must Have Used Plugins To Set Google Authorship If You Are One Amongst
Them, Remove It.
Old Sites Often Have Too Many Backups
Clogged Into Their Server. If You Have Too Many Backups Eating Up Your
Favourite Server Juices Why Not Delete Them To Keep Only The Latest One Or Two.
This Will Surely Free Up Your System Resources To Make Your Site Load Smoother.
11.
Speed Up The Most Viewed Pages:
Every Site Has Some Of The Pages
Viewed More Than The Others. You Can Check Your Most Viewed Pages From The Google
Analytics And Then Optimize Them To Load Faster.
Here’s How To Do It:
- Remove The Number Of Ads On The Page: Unless You Are Making A Noticeable Hefty Sum From Those Ads Why Would You Want To Toll On The UX Of The Pages?
- Optimize The Images: By Any Of The Techniques I Mentioned Above.
- By Hiding Certain Elements On The Sidebar That Are Not So Necessary.
12.
Use A Caching Plugin At Your End:
Sometimes Using A Caching Plugin On
Your End, I.E. At Your Dashboard Can Be Useful. I Prefer W3 Total Cache That
Will Help Reduces The Loading Time Significantly.
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